OAK
When you google the word OAK it seems only natural that the first one million hits would be about trees, wood, forests etc. However, upon typing in the three-letter word the New York City mega-store comes up fourth after two hits for OAKland airport and a wikipedia explanation of trees. The guys from OAK are no strangers to press and genius marketing–they breathe it. Since their debut over six years ago on a tiny street in Williamsburg—to now basically owning the definition of “what to wear”
in NYC, OAK has never stopped surprising clients. Locations include Williamsburg, Park Slope, Bond Street in Manhattan, and the much shopped web store. OAK simply is the new BLACK.
Stats:
Shoppers Say: “Sometims when you really want something, you find a way to but it. OAK is always making me find a way to buy things. Edgy, cool things.”
Question: What is the basic concept of your store?
Oak:It’s a super exclusive party where everyone’s on the list .
Question: Who would you rather be Madonna or Kylie?
Oak: Mariah.
Question: Which line or collection are you currently obsessed with?
Oak: Oak. Jeffrey Campbell. Lanyard. Harmon. Hood by Air. Ty McBride.
Question: Once and for all…do the OAK employees all live in one house in Bushwick?
Oak: Yes.
Question: In ten words or less describe OAK.
Oak:New Yoak City.
Changing the face of footwear. 