FIVE WITH YOU…..OAK NYC

OAK

When you google the word OAK it seems only natural that the first one million hits would be about trees, wood, forests etc. However, upon typing in the three-letter word the New York City mega-store comes up fourth after two hits for OAKland airport and a wikipedia explanation of trees. The guys from OAK are no strangers to press and genius marketing–they breathe it. Since their debut over six years ago on a tiny street in Williamsburg—to now basically owning the definition of “what to wear”

in NYC, OAK has never stopped surprising clients. Locations include Williamsburg, Park Slope, Bond Street in Manhattan, and the much shopped web store. OAK simply is the new BLACK.

Stats:

www.oaknyc.com

NYC/Brooklyn

Shoppers Say: “Sometims when you really want something, you find a way to but it. OAK is always making me find a way to buy things. Edgy, cool things.”

 

 

 Question: What  is the basic concept of your  store?

 Oak:It’s a super exclusive party where everyone’s on the list .

 Question: Who would you rather be Madonna or Kylie?

 Oak: Mariah.

 Question: Which line or collection are you currently obsessed with?

 Oak: Oak. Jeffrey Campbell. Lanyard. Harmon. Hood by Air. Ty McBride.

 Question:  Once and for all…do the OAK employees all live in one house in Bushwick?

 Oak: Yes.

 Question: In ten words or less describe OAK.

 Oak:New Yoak City.

 

 

 

 

 

FIVE WITH YOU….MINI MINI MARKET/SHOE MARKET

*The following questions are with the Jeffrey Campbell Accounts which helped us style the re-launch for the new website.

Mini Mini Market/Shoe Market

Long before the street exploded with cuteness, giant scarves, Raybans and jeans disguised as tights, Bedford Avenue in Brooklyn was home to one store. Mini Mini Market. A true pioneer and front-runner of the “coolest neighborhood” in NYC, was a few blocks from the L train in the heart of the soon-to-be shopping hotspot. The owners recently opened their second concept store, Shoe Market, just one block away. Packed with walk able basics and favorite brands for men and women—Shoe Market was a welcomed addition to the street. Mini Mini Market came on board with Jeffrey during our first season—and our love affair has yet to waver. JC + MM =TLA

Stats:
www.miniminimarket.com
Williamsburg Brooklyn
Shoppers Say: “Mini Mini Market has remained one of the neighborhood staples in fun shopping.”

Five with Mini Mini Market/Shoe Market April 2008.
Question: What is the basic concept of your store?
MM: “Fun, affordable fashion, ATTAINABLE fashion. We want to make you happy. We want you to look great. We want you to have fun with your feet!”
Question: Who would you rather be Kate Moss or Kate Spade?
MM: “The best in both. Well, Kate Moss really. With less drug use, and all of her Top Shop Clothes!”

Question: Which line or collection are you currently obsessed with?
MM: “Built by Wendy, United Bamboo, Marc by Marc Jacobs, Always, Always Judy Rosen, and Jcrew–yes, it is true.”
Question: With two very shopped stores just one block apart, are you guys thinking about anymore projects, neighborhoods, or surprises?
MM: “We have some things to sort out, maybe a small wholesale line? We will see.”

Question: In ten words or less describe Shoe Market your new store.
MM: “Classic and fashionable shoes, FUN, affordable, full service, good times…”